When MMW Advocates LLP approached us, they were in the middle of a transition. The Managing Director was in the process of transitioning her firm from Muraguri, Muigai, Waweru Advocates to MMW Advocates LLP and needed a helping hand in making sure that the transition echoed her vision and how she felt about the future of the firm.

Upon diving into an in-depth strategy session, we uncovered that the brand had an untapped uniqueness that was trapped in an essence that hadn't been discovered and articulated yet. We also discovered that the firm had a unique personality and many other attributes that would help it stand out and truly come alive.

The name change now provided an opportunity to do just that. To rebrand the firm and make it even more distinct from the other players in the field.Using the brand's essence as our guide (which we helped articulate) we were able to package a distinct rebrand that was not only well received but celebrated by all the stakeholders and clients alike.

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Brand Essence: Embracing and solving the complex

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Scope: Brand Strategy - Rebrand - Brand Identity Kit - Launch

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